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Case studies

The French single source experience

The 1996 is the year of the launching of French single-source research with a data base, named TVScan, providing meter audiences together with scanner-collected purchases. A case study illustrates the approaches developed for integrating the...

Catalogue: Seminar 1996: Managing Media Data For Market Profit
Authors: Laurent Battais, Laurent Spitzer
Company: MarketingScan
November 11, 1996
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Citation

Battais and Spitzer (1996a, November 11). The French single source experience . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-french-single-source-experience-